Senior Product Designer

● Drove user retention within the investment segment by redesigning core navigation flows and the investment portal, contributing to overall user satisfaction and loyalty.

● Reduced cognitive load for investment managers by restructuring complex internal systems, leveraging minimalist UI and clear data visualization to facilitate faster, more confident decision-making.

● Spearheaded end-to-end UX strategy from research to implementation across multiple financial products, directly informing the product roadmap and collaborating with cross-functional teams.

● Implemented a competitor benchmarking framework to identify key market opportunities, informing design decisions that improved product usability and market positioning.

● Advocated for inclusive design practices, ensuring prototypes met accessibility standards and catered to varying levels of financial literacy within the user base.

Senior UI/UX Designer & Brand Strategist

● Led the Digital Transformation of Investment Products: Collaborated directly with engineering teams to translate complex financial requirements into intuitive wireframes and prototypes, streamlining the user journey for high-net-worth clients.

● Architected Multi-Channel UI Systems: Developed and maintained visual interfaces across web, mobile, and internal platforms, ensuring a cohesive user experience that reinforced institutional trust.

● Strategic Brand Evolution: Played a key role in the multi-year repositioning of the Banco Fator brand and its subsidiaries, aligning the visual identity with modern digital standards to capture new market segments.

● Information Design & Data Visualization: Directed the design and layout of high-stakes financial reports, magazines, and annual books, transforming dense data into clear, engaging narratives for stakeholders and investors.

● Integrated Creative Direction: Managed end-to-end visual communication for corporate events and marketing initiatives, ensuring brand consistency across both digital and physical touchpoints.

Art Director

● Strategic Campaign Direction: Led visual execution for integrated online and offline advertising campaigns for global pharmaceutical leaders, including Pfizer, Merck, and Bayer, ensuring brand consistency across highly regulated markets.

● Early Adoption of Product Design: Designed and developed user interfaces for mobile applications and specialized e-learning platforms, supporting the strategic goals of medical and commercial departments.

● Technical Implementation: Bridged the gap between design and code by developing and deploying responsive websites using HTML/CSS, ensuring technical feasibility and pixel-perfect execution.

● Visual Identity & Iconography: Created scalable logos and custom iconography systems for digital products, establishing a strong visual foundation for complex medical software and internal tools.

Web Designer (Global Operations)

● International Product Localization: Managed the development, implementation, and maintenance of IBM’s web ecosystem across the EMEA, US, and Canada regions, ensuring high-performance standards for global traffic.

● Accessibility Pioneer (WCAG): Championed WCAG guidelines at an enterprise level, conducting rigorous audits and implementation to ensure digital inclusivity for one of the world's most complex technical infrastructures.

● Technical Quality Assurance: Executed comprehensive QA testing and frontend development (HTML/CSS), bridging the gap between design vision and technical stability to maintain IBM’s global brand integrity.