MICHAEL JACOB

Senior Product Designer with 14+ years of experience designing complex digital products and experiences, with a strong background in financial services and investments.

I work across the end-to-end product design process, from discovery and research to information architecture, prototyping, usability testing, validation, and delivery. I collaborate closely with Product, Engineering, Business, and other stakeholders to turn complex information and journeys into clear, intuitive experiences.

SELECTED CASES



AREA OF EXPERTISE

Product Design & UX Strategy

I design complex digital products from discovery to delivery, combining user needs, business goals, and technical constraints. My work includes problem framing, information architecture, interaction design, prototyping, usability testing, and close collaboration with Product, Engineering, and Business.

Design Systems & Accessibility

I contribute to scalable and consistent digital experiences through Design Systems, reusable patterns, and accessibility practices. I apply WCAG principles throughout the design process while working closely with engineering teams to ensure quality from design through implementation.

Financial Products & Complex Experiences

I specialize in simplifying complex financial products, data, and journeys into clear and intuitive experiences. My background includes investment platforms, portfolio experiences, advisor tools, Internet Banking, and digital products designed for different levels of financial knowledge.

Data & AI-Assisted Design

I use product data, analytics, research, and AI-assisted workflows to support design decisions and explore solutions. Tools such as ChatGPT, Claude, and Figma Make help me analyze complex information, accelerate exploration, generate insights, and prototype ideas while keeping design judgment and user needs at the center of the process.


PROFESSIONAL EXPERIENCE

Banco Bradesco
2021 - PRESENT

Senior Product Designer

I work on digital investment experiences used by both customers and financial advisors, contributing across the end-to-end product design process from discovery and problem definition to prototyping, validation, and delivery.

My work includes the Investments App, Internet Banking, advisor tools, and experiences focused on making portfolio composition, asset allocation, performance, and financial goals easier to understand. I collaborate closely with Product, Engineering, Business, and other stakeholders, while also contributing to Design Systems, accessibility, and data-informed design decisions.

BANCO FATOR
2012 - 2021

Senior UI/UX Designer

I worked across Banco Fator's digital ecosystem, designing financial products and experiences for the Bank, Brokerage, Asset Management, Insurance, and other businesses within the group.

My work included investment journeys, Internet Banking, financial reports, institutional platforms, and the evolution of the group's digital presence. I collaborated with business and engineering teams to translate complex financial requirements into clearer experiences while also contributing to brand and communication initiatives across the organization.

MFLOGIC
2010 - 2012

Art Director

I designed digital and communication experiences for pharmaceutical companies including Pfizer, Merck, Zambon, and Bayer, working across online and offline campaigns, websites, applications, and e-learning products.

I also worked directly with HTML and CSS implementation, building an early connection between visual design, digital experiences, and technical delivery.

IBM
2008 - 2010

Web Designer (Global Operations)

I worked on IBM's global web ecosystem across EMEA, the United States, and Canada, supporting design, implementation, localization, maintenance, and quality assurance across international digital experiences.

My work included applying WCAG accessibility guidelines and frontend implementation with HTML/CSS, building an early foundation in accessibility, design consistency, and large-scale enterprise digital environments.

EDUCATION

USP - Universidade de São Paulo
2026

Liderança de alta performance

Belas Artes
2019

UX Strategy & Human-Centered Design

Escola Panamericana de Arte e Design
2010

Graphic Design & Visual Communications

Alexandria University
2003

Bachelor of Hotel Administration (BHA)


LANGUAGES

PORTUGUESE Native Proficiency

ENGLISH Native Proficiency

ARABIC Native Proficiency

GET IN TOUCH

São Paulo, Brazil (GMT-3)