MICHAEL JACOB

I am a professional with more than 15 years of experience in the financial market who helps corporations view their products and services from the user's perspective. An approach to designing services and products that balances business needs seeks to create fluid and quality experiences, offering a creative and Human-Centered process enabling significant improvements.

MY LATEST CHALLENGES

UI & GRAPHIC

Stockup H.FI Prototype

UI

Cryptoland Prototype

UI

Freelance Social Media Stories

Instagram

Enlight

Website

Boflotbeats

Website

Presentation

Powerpoint

Fator Institutional

Video

Carta Fator

Financial Report

Corretora

Promotional

Real Estate Fund

Instagram

Asset Institutional

Video

Financial Reference

Indesign Project

RESUME

AREA OF EXPERTISE

PRODUCT DESIGN

End-to-end that operates in a segment of a business as part of a product or channel. It relies on its technical and professional background to compose a generalist profile that goes beyond design, participating in the strategic discovery and definition stages, the product construction and availability stages, and the monitoring of results.

CAMPAIGN & BRANDING

It's more about the message and associated creative that connect to a big idea. Often, campaigns are integrated across a range of media. Developed based on an objective, such as building brand awareness and changing perceptions or improving reputation.

GRAPHIC DESIGN

Create visual concepts to communicate ideas that inspire, inform, or captivate consumers. Develop the overall layout and production design for advertisements, brochures, magazines, and corporate identity.

DESIGN THINKING

It is a philosophy and a set of tools to solve problems creatively with human-centered design. Using Iterative process that is used to understand users, challenge assumptions, redefine problems and create innovative solutions. Involving five phases: empathize, define, innovate, prototype, and test.

WEB DESIGN

Web design and web development focus on aesthetic layout, user interface, and other visual imagery in order to make the website more visually appealing and easy to use. Which focus on the users and brand of the website.

EXPERIENCE

Banco Bradesco
2021 - PRESENT

PRODUCT DESIGNER

- Creating and developing wireframes, prototypes, and navigation flows, for products and services in the investment market.
- development prototypes and restructuring the user experience for the investment portal.
- Creating and developing prototypes of internal systems for investment managers and advisors.
- Researching competitors and creating benchmarks to identify opportunities.
- User research and development of action plans.
- Understanding and analyzing the flows and usability of products and services.

BANCO FATOR
2012 - 2021

UI/UX DESIGNER

- Wireframe and prototyping for investment products with the development team and refining design and user flow.
- UI development for products such as system interfaces, apps, websites, and social media communications.
- Participation in branding projects for repositioning the Fator brand and its subbrands within the market.
- Layout and diagram for magazines, financial reports, and annual books for the financial market.
- Art development for events, publication of new vacancies, and marketing publications.

MFLOGIC
2010 - 2012

ART DIRECTOR

- Layout development for advertising campaigns for online and offline projects for medium and large companies in the pharmaceutical industry, including Phizer, Merck, Zambon, and Bayer.
- Website development and implementation using HTML and CSS.
- Design and develop layouts for apps and e-learning projects to support the medical and commercial departments.
- Icon and logo development for apps.

IBM
2008 - 2010

WEB DESIGNER

- Development, implementation, and updating of IBM websites using HTML and CSS for EMEA, the US, and Canada.
- Experience with QA and accessibility WCAG Guidelines.

EDUCATION

BELAS ARTES
CLASS 2019/2019
São Paulo

UX DESIGN CERTIFICATE

Understanding the multiple faces of interaction design and the agents involved, such as research methodologies (CSD matrix, desk search), and Explore the concept of design thinking and how to apply it. Defining through research the personas and protopersonas of primary, secondary, and tertiary users Uses and applications of lean UX. Application of Accessibility and universal access via WCAG. Execution of usability testing.

PANAMERICANA DE ARTE
CLASS 2006/2010
São Paulo

GRAPHIC DESIGN

Offer creative solutions with techniques and resources compatible with the market. Using creativity in the process of creating visual identities Creation, packaging design, promotional materials and editorial design.

EGOTH
CLASS 1999/2003
EGYPT

ADMINISTRATION

Graduated from the Egyptian General Company for Tourism and Hotels. EGOTH is one of the main companies in the field of hotels in Egypt, with 14 hotels and 1 cruise all well known for their historical value.

SKILLS

USER EXPERIENCE (UX)

USER INTERFACE (UI)

DESIGN THINKING

AGILE METHODOLOGY

LEAN UX

GRAPHIC DESIGN

HTML&CSS

TOOLS

ADOBE SUITE

FIGMA

ADOBE XD

INVISION

MIRO

WCAG

LANGUAGE

PORTUGUESE

ENGLISH

ARABIC

GET IN TOUCH

Freelance Available

+55 11 9 8639.5597

Sâo Paulo - Brazil

michael-jacob@hotmail.com