Banco Bradesco2021 - PRESENT
Working as UX/UI creating wireframes, prototypes and navigation flows, for digital products/services within Bradesco. Such as Bradesco app specifically in the investment sector, and Bradesco investment portal to help users understand the product and help them in the decision process, also creating tools for Manager and Investment Advisor to make their job easier assisting their clients.
Using the Design thinking processes and Agile methodology. Always acting with the development, research and writer teams, to achieve whats best for our users improving current features and adding new ones.
BANCO FATOR2012 - 2021
Responsible for UI Design to create products such as system interfaces, apps, hotsites E-mail marketing and social media communications.
Sketching solutions with prototyping for financial products, Working with the development team, testing ideas and refine designs.
Participation in branding projects, which resulted in repositioning the Fator brand and its sub brands.
MFLOGIC2010 - 2012
Responsible for layout creation of advertising campaign for online and offline project, for medium and large companies in the Pharmaceuticals Industry (Phizer-MERCK-Zambon-Bayer), beside designing and developing layout for Apps and E-learning projects to support doctors and commercial areas.
IBM2008 - 2010
Developing and implementing for all IBM Websites, while working closely with the QAs team to achieve AAA Level for WCAG accessibility. (US/Canada)
ANIMATECH2007 - 2008
Creating designs for Medium and Large companies, Branding, print ads, websites, E-mail marketing and Campaigns.
CLASS 2019/2019São Paulo
UX DESIGN CERTIFICATE
Understanding the multiple faces of interaction design and the agents involved, such research methodologies (CSD Matrix, Desk Search) and Explore the concept of Design Thinking and how to apply it. Defining through research the Personas and Protopersonas of primary, secondary and tertiary user. Uses and application of Lean UX. Application of Accessibility and universal access via WCAG. Execution of usability testing.
PANAMERICANA DE ARTE
CLASS 2006/2010São Paulo
Offer creative solutions with techniques and resources compatible with the market. Using creativity in the the process of visual identities Creation, packaging design, promotional materials and editorial design.
BACHAREL IN HOTEL MANAGEMENT
Graduated by the Egyptian General Company for Tourism & Hotels. EGOTH is one of the main companies in the field of hotels in Egypt, with 14 hotels and 1 cruise all well known for their historical value.