Michael Jacob

UX & UI DESIGNER / Product Designer

A Passionate designer trying to helps corporations to view their services and products from the customer's perspective. An approach to Design Services and products that balances business needs, seeking to create fluid and quality experiences, anchored in Design Thinking and offers a creative and Human-Centered process enabling significant improvements.

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AREA OF EXPERTISE

PRODUCT DESIGN

Creating products that provide meaningful and relevant experiences for users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function.

LEAN UX

Focusing on experience under design, with greater level of collaboration within the entire team, to work in rapid, iterative cycles to ensure that data generated can be used in each iteration.

WEB DESIGN

Web design and Web development that focuses on aesthetic layout, user interface and other visual imagery in order to make the website more visually appealing and easy to use. Which focus on the users and brand of the website.

DESIGN THINKING

Its a philosophy and a set of tools to Solve problems creatively with Human center Design. Using Iterative process that is used to understand users, challenge assumptions, redefine problems and create innovative solutions. Involving five phases Empathize, Define, Ideate, Prototype and Test.

CAMPAIGN & BRANDING

It's more about the message and associated creative that connect to a big idea. Often campaigns are integrated across a range of medias. Developed based on an objective, such as building brand awareness and changing perceptions or improving reputation.

GRAPHIC DESIGN

Create visual concepts, to communicate ideas that inspire, inform, or captivate consumers. Develop the overall layout and production design for advertisements, brochures, magazines, and corporate identity.

RESUME

EXPERIENCE

Banco Bradesco

2021 - PRESENT

UI/UX DESIGNER

Working as UX/UI creating wireframes, prototypes and navigation flows, for digital products/services within Bradesco. Such as Bradesco app specifically in the investment sector, and Bradesco investment portal to help users understand the product and help them in the decision process, also creating tools for Manager and Investment Advisor to make their job easier assisting their clients.

Using the Design thinking processes and Agile methodology. Always acting with the development, research and writer teams, to achieve whats best for our users improving current features and adding new ones.

BANCO FATOR

2012 - 2021

UI/UX DESIGNER

Responsible for UI Design to create products such as system interfaces, apps, hotsites E-mail marketing and social media communications.

Sketching solutions with prototyping for financial products, Working with the development team, testing ideas and refine designs.

Participation in branding projects, which resulted in repositioning the Fator brand and its sub brands.

MFLOGIC

2010 - 2012

ART DIRECTOR

Responsible for layout creation of advertising campaign for online and offline project, for medium and large companies in the Pharmaceuticals Industry (Phizer-MERCK-Zambon-Bayer), beside designing and developing layout for Apps and E-learning projects to support doctors and commercial areas.

IBM

2008 - 2010

WEB DESIGNER

Developing and implementing for all IBM Websites, while working closely with the QAs team to achieve AAA Level for WCAG accessibility. (US/Canada)

ANIMATECH

2007 - 2008

ART DIRECTOR

Creating designs for Medium and Large companies, Branding, print ads, websites, E-mail marketing and Campaigns.

EDUCATION

BELAS ARTES

CLASS 2019/2019

São Paulo

UX DESIGN CERTIFICATE

Understanding the multiple faces of interaction design and the agents involved, such research methodologies (CSD Matrix, Desk Search) and Explore the concept of Design Thinking and how to apply it. Defining through research the Personas and Protopersonas of primary, secondary and tertiary user. Uses and application of Lean UX. Application of Accessibility and universal access via WCAG. Execution of usability testing.

PANAMERICANA DE ARTE

CLASS 2006/2010

São Paulo

GRAPHIC DESIGN

Offer creative solutions with techniques and resources compatible with the market. Using creativity in the the process of visual identities Creation, packaging design, promotional materials and editorial design.

EGOTH

CLASS 1999/2003

EGYPT

BACHAREL IN HOTEL MANAGEMENT

Graduated by the Egyptian General Company for Tourism & Hotels. EGOTH is one of the main companies in the field of hotels in Egypt, with 14 hotels and 1 cruise all well known for their historical value.